GPO Plus Featured in Water Tower Research:
“A $327 Billion Overlooked Market Opportunity”
Published: July 29, 2025
Independent Analyst Coverage of GPO Plus Now Live
We’re proud to announce that Water Tower Research has initiated coverage on GPO Plus, Inc. (OTCQB: GPOX) with a comprehensive report titled:
“A $327 Billion Overlooked Market Opportunity”
This milestone marks a powerful validation of our business model, growth strategy, and market positioning as we expand our AI-powered DSD (Direct Store Delivery) platform nationwide.
Download the Full Report
What the Analysts See in GPOX
Water Tower Research identifies GPO Plus as a first mover in solving one of the biggest inefficiencies in the U.S. convenience store industry—a $50B gap in last-mile product distribution.
Key report takeaways:
$327.6B in in-store C-store product sales
63% of 152,000+ convenience stores are single-location operators
87% year-over-year gross margin improvement
Tech-enabled “Mini-Hub” model serving rural markets
Capital-light inventory model powered by PRISM+ and Scan Pay™
GPOX is already servicing 500+ stores with national scale in sight.
GPOX Is Reinventing Distribution
We’re not just delivering products—we’re delivering transformation.
Water Tower Research highlights our ability to consolidate the fragmented final 15–20% of convenience store products that are underserved by national distributors. This includes categories like:
CBD and hemp-based goods
Energy shots and trending beverages
Personal care, automotive, and seasonal merchandise
With our Scan Pay™ system, stores only pay when items sell, and inventory can be rotated between locations to minimize waste and maximize ROI.
Scaling with Precision
The report details GPOX’s current and future growth engines:
Las Vegas-based call center with 22-seat target = $13.2M potential revenue
SurgePays (NASDAQ: SURG) partnership unlocking 10,000+ new sales targets
Expansion of GPOX-owned brands with double the margin of partner products
PRISM+ logistics tech driving AI-powered route and inventory efficiency
New climate-controlled warehouses to enter apparel and supplement categories
🛒 Our model is built to scale from 500 stores to 20,000—at a $3,000/store/month rate, that’s a potential $720 million/year in revenue.
Why This Coverage Matters
For investors and partners, third-party analysis from Water Tower Research affirms that:
- GPOX’s market is real, massive, and under-addressed
- Our hybrid distribution model is uniquely suited to scale profitably
- Our tech infrastructure (PRISM+, DSD, Scan Pay) is a long-term advantage
- Our team and partnerships are positioned for accelerated rollout
🔗 What’s Next?
This report is just the beginning. As we expand our footprint, upgrade our hubs, and launch new sales channels, we’re committed to transparency, execution, and long-term value creation.
📘 Click here to read the Water Tower Research Report
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