Cookie Policy

1. Introduction This Cookie Policy explains how GPO Plus, Inc. uses cookies and similar tracking technologies on our website, www.gpoplus.com. By using our website, you consent to the use of cookies as described in this policy.
2. What Are Cookies? Cookies are small text files placed on your device when visiting a website, used to make websites work more efficiently and provide information to website owners.
3. Types of Cookies We Use
   • Essential Cookies: Necessary for the website’s basic functioning.
   • Analytical/Performance Cookies: Analyze how visitors use our website.
   • Functionality Cookies: Remember your preferences.
   • Targeting/Advertising Cookies: Deliver relevant advertisements based on your interests.
4. How to Control Cookies
   • Browser Settings: Adjust settings to manage cookies.
   • Third-Party Tools: Use tools or browser extensions for managing cookies.
   • Opt-Out Mechanisms: Decline third-party tracking for advertising via Digital Advertising Alliance, Network Advertising Initiative, or European Interactive Digital Advertising Alliance (Europe only).
     • External Links:
       • The NAI’s opt-out platform
       • The EDAA’s opt-out platform
       • The DAA’s opt-out platform
5. Third-Party Cookies Note that third-party websites or services linked from our website may use their own cookies. We have no control over these cookies.
6. Updates to This Policy We may update this Cookie Policy periodically for operational, legal, or regulatory reasons.
7. Contact Us For questions about our use of cookies or this Cookie Policy, contact us at info@gpoplus.com.

Data Control by Visitors

You can decline the collection of personal data via third-party tracking technologies by adjusting your browser settings or through privacy settings on your mobile device. For more detailed control, you can use the opt-out links provided by the Digital Advertising Alliance, the Network Advertising Initiative, and the European Interactive Digital Advertising Alliance (Europe only).

Third-Party Data Sharing

Personal data collected on our site may be shared with third parties, such as NextRoll, for targeted advertising purposes. This collaboration helps in delivering more relevant ads to you.

Additional Disclosures

• Cross-Device Tracking: If using cross-device tracking services, we collect hashed identifiers derived from email addresses for targeted advertising. For opting out of cross-device advertising, visit the NAI’s Consumer Opt-Out page.
• Email: We collect emails for direct marketing purposes, including AdRoll Email services and other third-party advertising platforms.
• California Residents: Please refer to the California Residents section of NextRoll’s Service Privacy Notice for more information.
• European Visitors: If you are from the European Territories, GDPR applies to our data collection practices. For more information, please refer to NextRoll’s Privacy Notice.
• Microsoft: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Embedded Content from Other Websites

Articles on this site may include embedded content from other websites, which behaves in the same way as if you visited the other website.

Your Data Rights

If you have an account or have left comments, you can request an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you, not including data we are obliged to keep for administrative, legal, or security purposes.